Workplace Communications: How Can Video Help ...

Lacking or faulty communication accounts for 80% of problems in the workplace.

That is a scary, yet very accurate statistic about the gravity of communication issues. Communication breaks down for various reasons, ranging from lack of leadership, to unclear goals and duties, undertrained employees, and limited feedback.

At the same time, communications that aren?t positive and uplifting in nature tend to take productivity and worker?s motivation down. If simple words, emails, and phone calls are so important, why aren?t companies taking the time to really pay attention to how they are communicating? This isn?t just about managers and company leaders- employees must be willing to be just as open as well as careful in order to avoid communication problems.

Feeling ?in the dark? is the number one reason why employees become disengaged.

Scenario One:

Consider a company that employs hundreds if not thousands of employees and never communicates any advancements, or simply what the company is involved with outside the office building. Wouldn?t you like to know what your company does? How it impacts your community, or even what current projects are going on in other departments besides yours?

Scenario Two:

Now consider this second scenario, where a small company trains each incoming employee, but the new employees are trained by different managers or don?t have a set training manual. How are the employees supposed to have consistent training? What happens when some employees aren?t as well prepared as others simply because they didn?t receive the adequate amount of or correct training?

That?s when video comes in.

We?ve had the pleasure of working with many different companies striving to better their communication efforts, both internally and externally. Here are some examples of communication problems that offer ample opportunities to bring video and its benefits into your workplace communication efforts:

Problem 1: Lack of Consistency in Training New Employees

Solution: One or a series of videos that can be shown to all incoming employees in order to make sure they are all trained consistently, in various subjects.

Problem 2:?Explaining Abstract Information

Solution: When you?re presenting information that contains both quantitative and qualitative data, a comprehensive, detail-rich video helps you show, not just tell your audience what you mean. It clarifies.

Problem 3:?Keeping Employees ?In the Loop?

Solution: A video can keep?employees aware of the happenings in and with the company. ?It?s?a great tool to revisit key moments and accomplishments and highlight what is leading your company to continued success. This could be periodical- as in quarterly updates.

Problem 4: Confusing Directions

Solution: A video can give you the ability to show clients and users exactly how to use your service or product helping them to avoid mishaps and confusion.

Problem 5:?Lack of Trust

Solution:?If you?re clients don?t know if they can trust your online reviews, video can provide them with client testimonials, helping them connect with someone besides the seller of your product.

Every company has different needs as well as audiences. A tremendous benefit of using video is that it can cater to YOU and YOUR audience. It?s a highly flexible means of communication that engages your audience like none other (see?Top 10 Reasons to Use Video animation). Sometimes the?price?of misinformation can be larger than the investment in a video. So don?t?risk miscommunications when there is a ready, available solution ? video.

QUESTION: How Can Your Company Use Video?

Source: http://comprehensivemedia.com/our-blog/workplace-communications-how-can-video-help/

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